I’ll be the first to tell you that data is critical for proper digital marketing efforts. It’s crucial. Without numbers, goals and key performance indicators (KPIs), it’s impossible to know whether or not our efforts are producing the results we desire. Despite that, “more data” isn’t always “better data” – and it certainly isn’t always … Continue reading “Are You a Slave to Your Data? How Taking a Narrow View of KPIs Can Limit Growth”Read More
Research by MarketingSherpa revealed that 68% of B2B businesses use landing pages to generate leads. Despite following industry guides on the best practices for high-converting pages, many businesses fail to get their desired results. In fact, only the top 10% of landing pages have conversion rates of 11.45% or higher. So where are the rest … Continue reading “10 Surprising Case Studies That’ll Change the Way You Think About Landing Pages”Read More
The world of content marketing moves fast. There’s a lot to do to keep a campaign running smoothly, including creating content, researching audiences, and engaging with audiences on social media. With a lot of pressure to perform a wide variety of different jobs every day, it can be easy to overlook changes that can be … Continue reading “The 15-Minute Content Campaign Audit Template”Read More
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