HOW LOUDER.ONLINE HELPED SALESFORCE DRIVE
30% MORE TRAFFIC

Salesforce is an American cloud computing company headquartered in San Francisco, California.

They’re the innovative team behind the world’s number one
Customer Reputation Management platform.

Challenges

When Salesforce approached Louder.Online, their problem was twofold:

 

First – and most urgently – the company had experienced a sudden, enormous and mysterious loss in traffic from Google, costing them tens of thousands of visitors and rankings.

 

They needed a team capable of diagnosing and solving the problem as quickly as possible to minimise losses.

The company was also in need of a team who could help them audit and organise the content on their site.

They needed to know which content – across the hundreds of thousands of pages on their site – performed best in terms of traffic, lead generation and brand image, and which content was simply taking up space and should be archived.

Solutions

To analyse hundreds of thousands of pages at scale, we used big data analysis tools that we developed in-house to collect and compare:

  • Analytics and traffic data
  • Social metrics (Likes, shares, etc.)
  • External links
  • Internal links

THE RESULT

The site was reinstated to search results and saw an INCREASE OF 30% BACK TO THE DEVELOPER BLOG VIRTUALLY OVERNIGHT, BRINGING HUNDREDS OF THOUSANDS OF VISITORS BACK TO THE WEBSITE.

PROJECT DETAILS

Delivering Results

The reconsideration request was successful upon first submission – something virtually unheard of in the industry.

In addition, because of the comprehensive content audit we conducted, Salesforce was able to archive an enormous amount of old, unused and underperforming content and instead focus their effort on the content driving real returns.

This renewed focus and reduced strain increased blog visits even further, to the tune of tens of thousands of visitors per month.

30%

INCREASED IN TRAFFIC TO THE SALESFORCE DEVELOPER BLOG

50,000+

NEW VISITORS TO THE BLOG ACROSS THE CAMPAIGN

CLIENT’S REVIEW