Digital Marketing for Business Decision-Makers
There’s no substitute for experience when it comes to connecting with business leaders. At Louder.Online, our 11+ years gives us the insight and expertise needed to help your B2B company stand out online.
B2B marketing is subtly different from B2C campaigns. Our strategies are designed specifically to reach business influencers.
We know where business decision-makers spend time online, and what it takes to get their attention.
We partner with our clients to achieve their growth goals using the appropriate mix of PPC, paid search and SEO.
Our approach is grounded in providing genuine value through content, whether we’re reaching a B2B buyer or a B2C customer.
More B2B traffic and leads come from social media than most marketers realize. We’ll show you how to connect with these audiences.
B2B decision-makers want to work with those they perceive as being experts. Our campaigns position your business as an industry authority.
GETTING IN ON THE CONVERSATION
Navigating Complex B2B Buying Cycles
According to data from a Demand Gen survey, 58% of B2B C-suite, VIP and director-level participants reported that the length of their purchase cycle has increased over the past year. Further, 78% agreed that they “spend more time researching purchases,” and 75% said that they “use more sources to research and evaluate purchases.”
If your brand isn’t a part of this early research process, you’re missing out on possible sales. That’s why our B2B marketing approach at Louder.Online is built around creating a digital presence for your brand that builds awareness at the start of these complex buying cycles.
AWARENESS AT EVERY FUNNEL STAGE
Reaching B2B Buyers at the Right Point
Accenture reports that “Most B2B buyers are already 57% of the way through the buying process before the first meeting with a representative.” Your B2B customers are aware of your brand before you’re aware of them. What is your digital presence telling them?
At Louder, our B2B digital marketing approach considers all stages of the buying funnel, using search, content, social and other strategies to both give prospects the information they’re looking for and to move them closer to conversion. The result is B2B leads that know what makes your company special – before they’re ever in direct contact with you.
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Need Help with Digital Marketing?
The team of experts at Louder.Online is standing by to make sure your ecommerce website is earning the rankings, traffic and sales it deserves.