Content Marketing Blog - Louder Online

Why You Should Give Up Content Marketing in 2019

Jan 15, 2019

Aaron Agius

1 Comment

Content for content’s sake is not enough What content marketing success looks like What’s new in content marketing for 2019 Content marketing is marketing Strategy is more important than ever A changing buyer funnel Content focused on customer success Distribution of content needs to be sophisticated Immersive content continues to be key Personalization is crucial … Continue reading “Why You Should Give Up Content Marketing in 2019”

How to Login to Hootsuite (February 2019)

Jan 6, 2019

Aaron Agius

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Contents How to Login to HootsuiteHootsuite Login – How ToInformation You Need to Login to HootsuiteLogging in to Hootsuite Using Your Social Media AccountsLogging in to Hootsuite with TwitterLogging in to Hootsuite with FacebookLogging in to Hootsuite with Google How to Add Social Networks to HootsuiteHow to Personalize HootsuiteHow Hootsuite Can Improve Marketing WorkflowsSchedule PostsSchedule … Continue reading “How to Login to Hootsuite (February 2019)”

Jan 5, 2019

Aaron Agius

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If “career change” landed a spot on your list of 2019 New Year’s Resolutions, take a look at the world of digital marketing. As businesses continue to invest in their digital capabilities and new marketing channels gain prominence, there’s never been a better time to consider a career in the field. Just take a look … Continue reading “The Best Digital Marketing Careers for 2019”

Are You a Slave to Your Data? How Taking a Narrow View of KPIs Can Limit Growth

May 6, 2018

Gian Clancey

2 Comments

I’ll be the first to tell you that data is critical for proper digital marketing efforts. It’s crucial. Without numbers, goals and key performance indicators (KPIs), it’s impossible to know whether or not our efforts are producing the results we desire. Despite that, “more data” isn’t always “better data” – and it certainly isn’t always … Continue reading “Are You a Slave to Your Data? How Taking a Narrow View of KPIs Can Limit Growth”

Why Your 2017 Content Strategy Won’t Work in 2018

Jan 2, 2018

Phil Ohren

2 Comments

When you’ve been in the digital marketing space for more than 12 years, you see a lot of trends come and go in that time. Remember back in 2006, when all it took to rank a website was a few low-quality backlinks and some spun content? SEO has, obviously, evolved since then, and I believe … Continue reading “Why Your 2017 Content Strategy Won’t Work in 2018”

10 Surprising Case Studies That’ll Change the Way You Think About Landing Pages

Oct 5, 2017

Gian Clancey

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Research by MarketingSherpa revealed that 68% of B2B businesses use landing pages to generate leads. Despite following industry guides on the best practices for high-converting pages, many businesses fail to get their desired results. In fact, only the top 10% of landing pages have conversion rates of 11.45% or higher. So where are the rest … Continue reading “10 Surprising Case Studies That’ll Change the Way You Think About Landing Pages”

SEO for Ecommerce: A Quick Checklist for Site Success

Feb 14, 2017

Aaron Agius

7 Comments

Ecommerce is a booming market. Some experts predict it will surpass $2 trillion over the next few years. There are a lot of opportunities to get your piece of the pie, if you know how to market your ecommerce business the right way. SEO is the best way to get your ecommerce site in front … Continue reading “SEO for Ecommerce: A Quick Checklist for Site Success”

Sep 16, 2016

Aaron Agius

1 Comment

Exciting news everyone our strategic advisor, Neil Patel will visit Australia, November 14-18, 2016 exclusively for us. Patel will speak at a number of events and meet with business leaders. Details to be announced soon. According to Australian Digital Marketing Expert and CEO of Louder.Online, Aaron Agius, “Patel is sought out by businesses around the … Continue reading “Save The Date: Neil Patel To Visit Australia 14-18 November 2016”

Examining Common Sense: Data Driven Research Into Blog Audience Behavior

Sep 6, 2016

Aaron Agius

2 Comments

Is your content marketing strategy backed by solid data? If you’ve been following content marketing for a while, you’ll know that the rules change a lot. What’s considered ‘best practice’ one week might be rejected as a bad idea a few days later. Unfortunately, a lot of the time, companies choose to follow standard industry … Continue reading “Examining Common Sense: Data Driven Research Into Blog Audience Behavior”