Content Marketing Blog - Louder Online

Are You a Slave to Your Data? How Taking a Narrow View of KPIs Can Limit Growth

May 6, 2018

Gian Clancey

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I’ll be the first to tell you that data is critical for proper digital marketing efforts. It’s crucial. Without numbers, goals and key performance indicators (KPIs), it’s impossible to know whether or not our efforts are producing the results we desire. Despite that, “more data” isn’t always “better data” – and it certainly isn’t always … Continue reading “Are You a Slave to Your Data? How Taking a Narrow View of KPIs Can Limit Growth”

Why Your 2017 Content Strategy Won’t Work in 2018

Jan 2, 2018

Phil Ohren

1 Comment

When you’ve been in the digital marketing space for more than 12 years, you see a lot of trends come and go in that time. Remember back in 2006, when all it took to rank a website was a few low-quality backlinks and some spun content? SEO has, obviously, evolved since then, and I believe … Continue reading “Why Your 2017 Content Strategy Won’t Work in 2018”

10 Surprising Case Studies That’ll Change the Way You Think About Landing Pages

Oct 5, 2017

Gian Clancey

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Research by MarketingSherpa revealed that 68% of B2B businesses use landing pages to generate leads. Despite following industry guides on the best practices for high-converting pages, many businesses fail to get their desired results. In fact, only the top 10% of landing pages have conversion rates of 11.45% or higher. So where are the rest … Continue reading “10 Surprising Case Studies That’ll Change the Way You Think About Landing Pages”

SEO for Ecommerce: A Quick Checklist for Site Success

Feb 14, 2017

Aaron Agius

6 Comments

Ecommerce is a booming market. Some experts predict it will surpass $2 trillion over the next few years. There are a lot of opportunities to get your piece of the pie, if you know how to market your ecommerce business the right way. SEO is the best way to get your ecommerce site in front … Continue reading “SEO for Ecommerce: A Quick Checklist for Site Success”

Sep 16, 2016

Aaron Agius

1 Comment

Exciting news everyone our strategic advisor, Neil Patel will visit Australia, November 14-18, 2016 exclusively for us. Patel will speak at a number of events and meet with business leaders. Details to be announced soon. According to Australian Digital Marketing Expert and CEO of Louder.Online, Aaron Agius, “Patel is sought out by businesses around the … Continue reading “Save The Date: Neil Patel To Visit Australia 14-18 November 2016”

Examining Common Sense: Data Driven Research Into Blog Audience Behavior

Sep 6, 2016

Aaron Agius

2 Comments

Is your content marketing strategy backed by solid data? If you’ve been following content marketing for a while, you’ll know that the rules change a lot. What’s considered ‘best practice’ one week might be rejected as a bad idea a few days later. Unfortunately, a lot of the time, companies choose to follow standard industry … Continue reading “Examining Common Sense: Data Driven Research Into Blog Audience Behavior”

The 15-Minute Content Campaign Audit Template

Aug 9, 2016

Gian Clancey

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The world of content marketing moves fast. There’s a lot to do to keep a campaign running smoothly, including creating content, researching audiences, and engaging with audiences on social media. With a lot of pressure to perform a wide variety of different jobs every day, it can be easy to overlook changes that can be … Continue reading “The 15-Minute Content Campaign Audit Template”

How the Pros Track Conversions and ROI With These Content Marketing Metrics

Aug 4, 2016

Aaron Agius

24 Comments

Is your content making a solid return on your investment? I know it’s not always possible to clearly measure how much money content marketing efforts make when compared with how much they cost to produce and distribute, and that it’s difficult to track what content leads to conversion. That said, I’ve found that, with some … Continue reading “How the Pros Track Conversions and ROI With These Content Marketing Metrics”

Starting from Scratch: What to Do When Your Content Campaign Fails

Aug 2, 2016

Aaron Agius

1 Comment

History is littered with people who failed at their passion. Walt Disney Steve Jobs Abraham Lincoln Each of these losers flopped, getting fired from their dream jobs, seeing their businesses collapse or losing out for the US presidency, respectively. The thing that made these names famous, though, wasn’t their failures – it was the fact … Continue reading “Starting from Scratch: What to Do When Your Content Campaign Fails”

These 3 Metrics Will Tell You When It’s Time to Repurpose Your Content

Jul 28, 2016

Aaron Agius

3 Comments

Learning to repurpose content to create new materials is an excellent way to get the most out of every piece of content you produce. That said, it’s not always possible to tell when you should be recycling older content. Luckily, there are some simple metrics that you can rely on to tell you when audiences … Continue reading “These 3 Metrics Will Tell You When It’s Time to Repurpose Your Content”