CASE STUDY

HOW LOUDER.ONLINE HELPED LEGION ATHLETICS
GROW THEIR REVENUE BY OVER 421%

Mike Matthews, CEO of Legion Athletics, has built a business empire by combating the pseudoscience that plagues the health and fitness industry with proven, credible science.

His line of supplements have set the standard the entire industry aspires to, with no artificial ingredients, dyes or unnecessary fillers.

His bestselling books have sold over 800,000 copies around the world. Hundreds of thousands of people now live healthier, happier lives because of the training and nutrition knowledge he shares.

367%

INCREASE IN TOTAL SESSIONS BETWEEN 2015 AND 2016

421%

INCREASE IN YEARLY REVENUE BETWEEN 2015 AND 2016

1,284%

INCREASE IN KEYWORDS RANKING IN THE TOP 3

Industry:

Health & Wellbeing

Location:

USA

Louder.Online cared about doing a good job, and they always did what they said they were going to do. They did a great job on the logistical side… it was nice to know the hard work I was already doing was seeing a boost because of them.

Mike Matthews,
CEO of Legion Athletics and Bestselling Author

Mike Matthews is an incredible copywriter with a sharp business sense and tireless work ethic. In 2015, Legion Athletics had already made serious inroads into lead acquisition antd conversion in their highly competitive niche.

But to keep momentum going, and accelerate growth, they needed a partner who could help them ramp up their lead acquisition and secure more authoritative links, more quickly.

Mike’s sites needed to achieve prime placement in search results, with effective funnels to convert visitors once they arrived.

Ideally, Mike wanted a partner to manage the nuances of SEO for his sites, freeing up his time to focus on other crucial tasks.

A trusted connection recommended Louder.Online.

“For link building, the old days are long gone when you could do little things on Fiverr. To rank well, you need to get placement in big websites. That means knowing the right people.”

THE SOLUTION

Even with Mike’s incredible talent for content creation, achieving success in such a competitive niche required a targeted, multipronged approach.

First, we conducted an in-depth technical audit of the website to find and correct issues with site speed, internal linking, URL structure, and information architecture that were negatively impacting ranking potential.

We also assisted with a technical site migration, carefully assessing risks to minimize traffic loss or disruption during the changeover.

Louder.Online worked closely with Mike to refine the site’s content strategy with a focus on gaining traction in organic search, and advised on strategy for developing highly linkable content we could use to fuel the link building campaigns.

This included comprehensive keyword research and content optimization, including schema markups and formatting to target the coveted real estate of Google’s “Answer Boxes”.

Finally, we took the exceptional content Mike was creating and conducted an extensive link building and outreach campaign targeting high-authority sites across the industry and major media hubs.

“Louder.Online did a good job on the logistical side of things… their SEO audits were helpful, and they were helpful on the link building and keyword research side of things.
Their work certainly contributed to us getting to our traffic goals more quickly… we could’ve gotten there on our own, but it would’ve taken much longer.”

THE
RESULT

Over the 22-month engagement, we helped Legion Athletics grow sessions to their website by over 367% which contributed to an over 421 % growth in total revenue.

The site secured top placement for some of the niche’s most highly trafficked and lucrative terms, including prominent placement in Google Answer Boxes.

In addition, Mike Matthews and Legion Athletics were recognized by Google as being a 2016 Search Leader in the health and wellbeing space.

“Louder.Online are smart marketers. They’re personable, and they do what they say they will. I didn’t feel like I had to double or triple check things they were telling me; if they said something was one way, it was that way. I’ve referred people to them that wanted help with links or content. All around, the engagement was good.”

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