CASE STUDY

HOW LOUDER.ONLINE INCREASED ROYAL WOLF’S ORGANIC TRAFFIC BY 54% IN JUST SIX MONTHS

Royal Wolf is Australia’s largest container provider, with a product range that spans shipping, freight, dangerous goods, defence, accommodation, self storage and more.

The company has been in business for more than 20 years.

54%

INCREASED IN ORGANIC TRAFFIC OVER 6 MONTHS

190+

NUMBER ONE RANKINGS IN GOOGLE

162%

INCREASE IN REFERRING DOMAINS

Industry:

Manufacturing Shipping Containers

Location:

Australia

Royal Wolf is proof that no matter how established you are in your niche, there’s always room to grow – you just need to know how to find those opportunities.

Aaron Agius,
Co-Founder, Louder.Online

When Royal Wolf approached Louder.Online, they were already ranking on the first page of Google for a handful of their primary keywords – but the site still wasn’t getting enough traffic to drive sales.

The site had a reasonably strong backlink profile, making their ranking challenges all the more frustrating.

To continue growing, the company needed a partner who could help them dominate their niche, capture the most lucrative phrases in the industry and ensure they would continue to rank for years to come.

Unsustainable tactics weren’t a viable option and the company was careful to choose a partner they knew they could trust with an established domain and brand.

THE SOLUTION

To find out why Royal Wolf wasn’t ranking as well as they could be, we conducted a detailed analysis of their onsite content, information architecture, technical site elements, backlink profile and competitive landscape.

We quickly discovered a large number of pages with duplicate metadata; low-hanging opportunities that the company could capitalise on.

We immediately created unique metadata for every page, and results came quickly.

Not content to rest on our laurels, we conducted a full content gap analysis and found several new keyword phrases for both individual products and specific customer needs that would drive relevant traffic with a high probability of converting into a customer.

We then built out optimised content to capture rankings for them.

In addition, we worked with Royal Wolf’s internal team to devise a content strategy for the company blog with a focus on driving social engagement and linking opportunities back to Royal Wolf.

We then built out a comprehensive content marketing program to distribute and amplify the content through multiple channels, turning the company blog into a legitimate source of leads and traffic that drove thousands of additional visits to the website every month.

THE
RESULT

In just six months our team was able to INCREASE Royal Wolf’s TRAFFIC BY OVER 54%.

Better still, our expanded keyword targeting, optimised content and ongoing content marketing efforts helped move more than 193 keywords into number one positions and earn the site over 321 top 3 rankings for both long-tail and high priority keywords.

The site continues to rank well and build on the foundation we helped to establish.

Grow your audience and revenue with the help of a trusted partner.

Grow your audience and revenue with the help of a trusted partner.

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