It was a curious case – a reputable company who was playing by the rules experiencing a sudden drop in traffic. When we solved the problem, traffic came back virtually overnight.
HOW LOUDER.ONLINE HELPED SALESFORCE DRIVE
30% MORE TRAFFIC
Salesforce is an American cloud computing company headquartered in San Francisco, California.
They’re the innovative team behind the world’s number one
Customer Reputation Management platform.
INCREASED IN TRAFFIC TO THE SALESFORCE DEVELOPER BLOG
NEW VISITORS TO THE BLOG ACROSS THE CAMPAIGN
When Salesforce approached Louder.Online, their problem was twofold:
First – and most urgently – the company had experienced a sudden, enormous and mysterious loss in traffic from Google, costing them tens of thousands of visitors and rankings.
They needed a team capable of diagnosing and solving the problem as quickly as possible to minimise losses.
The company was also in need of a team who could help them audit and organise the content on their site.
They needed to know which content – across the hundreds of thousands of pages on their site – performed best in terms of traffic, lead generation and brand image, and which content was simply taking up space and should be archived.
To analyse hundreds of thousands of pages at scale, we used big data analysis tools that we developed in-house to collect and compare:
- Analytics and traffic data
- Social metrics (Likes, shares, etc.)
- External links
- Internal links
We analysed several other metrics on user behavior and site performance.
We then cross-referenced this data with sentiment analysis, publishing schedules and a handful of other data points to identify the highest performing content and successes that Salesforce should try to replicate.
This analysis clearly revealed content that wasn’t pulling its weight, and we compiled detailed lists of content pieces to keep, archive, or scrap entirely.
With this squared away, we moved quickly to analyse the traffic drop Salesforce had experience using the same type of big data analysis we’d used to analyse the content earlier.
We quickly identified that Salesforce had been hit with a manual, user generated content penalty due to spam links that had been embedded across multiple posts throughout the company’s blog and forum pages.
We pinpointed the offending content and, with the help of the client, edited the content to clean up the issues.
We then submitted a reconsideration request on behalf of Salesforce, being careful to provide a detailed account of what had been done to solve the problem.
The site was reinstated to search results and saw an INCREASE OF 30% BACK TO THE DEVELOPER BLOG VIRTUALLY OVERNIGHT, BRINGING HUNDREDS OF THOUSANDS OF VISITORS BACK TO THE WEBSITE.
The reconsideration request was successful upon first submission – something virtually unheard of in the industry.
In addition, because of the comprehensive content audit we conducted, Salesforce was able to archive an enormous amount of old, unused and underperforming content and instead focus their effort on the content driving real returns.
This renewed focus and reduced strain increased blog visits even further, to the tune of tens of thousands of visitors per month.
When you need serious growth, we’re the team to call.
The world’s best brands trust us with their most urgent issues. Why shouldn’t you?