CASE STUDY

HOW LOUDER.ONLINE HELPED SWAP.COM GET
254% MORE ORGANIC TRAFFIC

Swap.com is the fastest growing online consignment store in the United States, with over 1,500,000 unique items available that span pre-owned baby, kids, maternity, women’s and men’s apparel and accessories.

254%

INCREASED IN ORGANIC TRAFFIC OVER 12 MONTHS

1.7 Million

TOTAL VISITORS FROM ORGANIC SEARCH IN 2016

1,284%

INCREASE IN KEYWORDS RANKING IN THE TOP 3

Industry:

Ecommerce

Location:

USA

Louder.Online is the best SEO agency I’ve ever worked with. They’re real experts in what they do, and incredibly easy to work with. Put simply, Louder.Online delivers.

Jussi Koskinen,
Co-Founder, Swap.com

The online clothing market is fiercely competitive – so much so that even incredible companies like Swap.com can struggle to establish themselves and sustain their rankings over time.

Swap.com boasted an enviable conversion to sales rate once traffic hit the site – but the problem was getting traffic there in the first place.

After unsatisfying experiences with two previous agencies, Swap.com’s founder was on the hunt for a vendor who could be counted on to improve their organic rankings and keep them ranking well over time.

“We weren’t happy with previous agencies – but Louder.Online came highly recommended.”

THE SOLUTION

To compete against the other giants in the online clothing niche, Swap.com’s site would need to become a recognised industry authority.

To pinpoint the underlying problems plaguing the site’s rankings, we conducted a comprehensive site audit, which analysed:

  • Analytics and traffic data
  • Social metrics (Likes, shares, etc.)
  • External links
  • Internal links
  • Backlink profile
  • Technical issues (load speed, crawl rate, etc.)
  • Competitive landscape

To close the gap between Swap.com and competitors, we needed to improve the site’s overall authority and solve the structural issues that were hurting their ranking potential.

We devised a multi-phase strategy, beginning with onsite optimisation.

Careful analysis revealed opportunities to improve the site’s internal linking structure, eliminate duplicate content and ensure high-priority pages could be quickly and easily crawled by search engines.

We then turned our attention to optimising the site’s content.

To tackle the tens of thousands of SKUS, we devised a systematic way of optimising page titles, body copy and metadata that empowered Swap.com to compete for long-tail keywords with purchase intent as well as highly competitive phrases.

Finally, we undertook an enormous content creation, outreach and promotion campaign to build links from trusted publications, such as The Huffington Post, Forbes, Mashable, Lifehacker and more.

“Louder.Online understood both our needs and the level of risk we were willing to take. This balance is very important in SEO - and they’ve consistently delivered good results.”

THE
RESULT

Over the first 12 months, ORGANIC TRAFFIC to Swap.com INCREASEDby a startling 254 percent, from 36,000 in 2015 to MORE THAN 127,000 IN 2016.

This drove thousands of dollars in additional revenue through the site.

The link building campaign was an enormous success, effectively growing the number of total referring domains by 162% – from 2,900 at the outset to more than 7,800 one year later.

The site quickly moved into the top rankings for dozens of their most highly sought-after keywords.

Growth continues to come as additional dimensions of the strategy are implemented.

“Thanks to the work we’ve done with Louder.Online, we entered a competitive marketplace and quickly achieved a huge range of first position and first page rankings, with improving performance for physical locations and with growing traffic based on quality content strategies that are an ongoing part of our business today.
We’re ahead of the digital curve in our business, and this in no small part due to our partnership with Louder.Online.”

Don’t just compete – dominate.

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