CASE STUDY

HOW LOUDER.ONLINE HELPED TYRERIGHT.COM EARN
AND KEEP 70+ NUMBER ONE RANKINGS

86%

INCREASED IN TRAFFIC WITHIN 3 MONTHS

70+

NUMBER ONE RANKINGS FOR PRIMARY KEYWORDS

450+

PAGE ONE RANKINGS SITEWIDE

Industry:

Ecommerce

Location:

Australia

The team from Louder.Online are always engaged, always looking for opportunities to improve performance and are pro-active in identifying opportunities and methods for applying them. They will be as hands-on or hands-off as you need at any given point in time. I’ve seen this time and time again in the way they report on performance, optimize campaign ideas, do thorough research and strategize content and site projects. Their passion for success is contagious and will drive your business forward.I genuinely can’t think of anything I’d ask Louder.Online to do differently. Every ambition I have for our partnership with Louder.Online is about finding ways to do even more together.You will get world class advice that is practical and applicable and that will deliver meaningful results to your business. The adage work smarter, not harder? Working with Louder.Online is smarter.

Daniel Wright,
Chief Digital Officer, Tyreright

As a first-mover in their industry, Tyreright needed to quickly establish their online presence and solidify their rankings before competitors jumped in.

Tyreright’s team had initially tried to manage SEO themselves in order to cut costs, but quickly became overwhelmed with the task.

There was simply too much content that needed to be created, and too many technical issues for their overworked team to handle alone.

Early collaborations with another agency were OK, but not as strong as they needed to be, so Tyreright turned to Louder.Online to accelerate growth with more hands-on support.

“We were spread too thinly across too many areas of focus within the business. With our small team, it was impossible to stay on top of our ongoing SEO. The amount of content we needed to generate and the structural changes we needed to make to our framework were incredibly frustrating, and it became imperative to get external help.”

THE SOLUTION

Our initial audit revealed that to establish Tyreright as the definitive authority in their niche, we needed to do three things:

  • Build a high-quality backlink profile,
  • Fine-tune the site’s on page SEO, including site structure, content , and metadata.
  • Eliminate the duplicate content that had been generated by the site’s content management platform

Our team began by conducting a comprehensive audit of the site’s existing backlinks to better understand where the site was already attracting links naturally.

We also evaluated the competitive landscape, looking at related niches to identify authority sites we could target for linking opportunities.

We worked to optimise the value of these links, conducting outreach where necessary to improve anchor text and also optimising the pages being linked to.

While the link campaign running, we focused our efforts on optimising the site’s information architecture, technical performance and content.

This included:

  • Improved keyword mapping in title tags, headlines and metadata
  • Creating keyword-rich content that was also optimised for searcher intent and conversion
  • Dramatic reductions in page load speed
  • A refined internal linking structure

Finally, our team assisted in identifying and removing a great deal of duplicate content that had been generated by the configuration of the content management system.

“From the very first time we met with Louder.Online it was clear that they had researched our business and our competitive landscape thoroughly.

They not only knew the challenges we were facing but were able to accurately identify several items that we didn’t realise were causing problems. More importantly, they showed us several great opportunities for quick growth and improved results.”

THE
RESULT

Less than three months after implementing our onsite changes, TYRERIGHT’S TRAFFIC had already GROWN BY 86 %.

Over 70 of Tyreright’s most important keywords rank in the number one organic position overall, and the site now ranks on page one for more than 450 relevant terms.

Over time, organic search traffic has continued to steadily increase and has accounted for as much as 74% of the site’s total traffic.

“Thanks to the work we’ve done with Louder.Online, we entered a competitive marketplace and quickly achieved a huge range of first position and first page rankings, with improving performance for physical locations and with growing traffic based on quality content strategies that are an ongoing part of our business today.
We’re ahead of the digital curve in our business, and this in no small part due to our partnership with Louder.Online.”

When you need growth, we deliver.

If you’re serious about sustainable results, give us a call.

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