Digital Marketing Blog

10 Must-Do Strategies for Effective Visual Content Curation

May 31, 2016 Aaron Agius 3 Comments

Visual content is fantastic for building up your content marketing endeavors. The only problem is that visual content takes a lot of time and resources to produce. Because of this, you might want to curate content from other sites and sources, linking to or providing analysis of visual content from a wide variety of creators … Continue reading “10 Must-Do Strategies for Effective Visual Content Curation”

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Content of the Future: 7 Marketing Experts Share Their Most Outrageous Predictions

May 26, 2016 Aaron Agius 1 Comment

Well, 2016 is in full swing now, and it looks to be an exciting year for content marketing. While we’re still in the early days of the year – and while we’re all still writing ‘2015’ by accident on important documents – it’s interesting to look at some of the prophecies that marketing experts are … Continue reading “Content of the Future: 7 Marketing Experts Share Their Most Outrageous Predictions”

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30 Pieces of Content Inspiration for Your Swipe File

May 24, 2016 Aaron Agius 1 Comment

There is some fantastic content marketing available online. Plenty of companies have put a lot of effort into creating engaging, interesting, educational content that draws attention to their business by carefully targeting their customers. If you’re looking to put together a swipe file full of examples of excellent pieces of inspirational content marketing, have a … Continue reading “30 Pieces of Content Inspiration for Your Swipe File”

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Could Your Content Be Hacked? How to Keep Your Site Safe

May 19, 2016 Aaron Agius No Comments

It’s not the ‘80s anymore. While once upon a time, hackers were seen as the pinnacle of geek chic, now they’re widely seen as a nuisance at best, and a serious threat to your content marketing strategy at worst. There are all kinds of reasons someone might want to hack your website. They might want … Continue reading “Could Your Content Be Hacked? How to Keep Your Site Safe”

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Scaling Your Content Team: The 7 People You Need for Content Growth

Apr 28, 2016 Aaron Agius 1 Comment

Content marketing teams come in all shapes and sizes. Some teams are small, with only a few creators (or a single creator) taking on multiple roles. Other teams are a lot larger, with more specialized responsibilities and even multiple people tackling the same jobs. As your content team grows in size your ability to produce … Continue reading “Scaling Your Content Team: The 7 People You Need for Content Growth”

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Hack Your Content Marketing with Workflow Planning

Apr 26, 2016 Aaron Agius No Comments

Content marketing can be a chaotic experience when things aren’t planned out in advance. It’s not enough to have a documented content marketing strategy: you need to be sure that your plan is efficient and well organized. While 88% of marketers now include content marketing as part of their strategy, only 32% have a dedicated, … Continue reading “Hack Your Content Marketing with Workflow Planning”

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25 Ideas for Integrating Transparency In Content Campaigns

Apr 14, 2016 Aaron Agius 1 Comment

Marketing is often about putting the best possible face onto your products. As time goes by and marketing practices become more elaborate, however, customers are beginning to reject images of shiny, perfect products. Instead, they’re demanding truth. Providing transparency in your business might feel jarring and difficult, but there’s plenty that can be gained from … Continue reading “25 Ideas for Integrating Transparency In Content Campaigns”

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Why It Isn’t Just Quality Vs Quantity in Content Marketing

Apr 12, 2016 Aaron Agius No Comments

If you’ve been involved in content marketing in any way, you’ve probably spotted some of the fight between content quality and quantity. It’s the age-old debate: marketers will argue for hours over whether it’s more important to prioritize content quality by making small amounts of good content, or quantity, by producing lots and lots of … Continue reading “Why It Isn’t Just Quality Vs Quantity in Content Marketing”

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Building a Brand Personality That Resonates: Why and How to Do It

Mar 31, 2016 Aaron Agius No Comments

It’s important to give your business a friendly face. Brand personalities resonate with people: Brands with a corporate identity are easier to remember and identify. Customers become more loyal and feel they can trust a brand when it has a personality behind it. Brand personalities also teach customers how they should be using your products … Continue reading “Building a Brand Personality That Resonates: Why and How to Do It”

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Content Planning for Sensitive Industries: What You Need to Know

Mar 29, 2016 Aaron Agius No Comments

Some subjects are more difficult to produce content for than others. While big brands can be filled with shiny, happy people, photoshopped smiles and upbeat music, there are plenty of industries that, due to their subject matter, need to take a more subdued approach. Funeral care, foster homes, medical aid and charities are all among … Continue reading “Content Planning for Sensitive Industries: What You Need to Know”

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