Digital Marketing Blog

Are Headline Formulas Dead? Here’s How to Get Clicks in 2016

Jun 21, 2016 Aaron Agius 1 Comment

Headline formulas are dead. Long live headline formulas. Once upon a time, internet marketers settled on the idea that a carefully scripted headline could draw significantly more traffic to a site. These marketers worked hard to create the perfect script, or combination of words and themes, that would draw in visitors to their websites. Over … Continue reading “Are Headline Formulas Dead? Here’s How to Get Clicks in 2016”

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The 25 Best SlideShare Decks on Content Marketing to Check Out Now

Jun 16, 2016 Aaron Agius No Comments

SlideShare is a fantastic tool for content marketing. It’s visually appealing. It’s a useful platform for reworking existing content. It helps to tap into a brand new audience which might not have seen your other content. SlideShare is also useful because there’s a lot to learn from existing slideshows that other content marketers have uploaded. … Continue reading “The 25 Best SlideShare Decks on Content Marketing to Check Out Now”

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How to Integrate Social Media with Your Content Marketing Strategy

Jun 9, 2016 Aaron Agius 1 Comment

In many ways, social media is the glue that holds content marketing together on the whole. Creating content is the easy part – the difficult comes in promoting content to make sure that it reaches a wide audience. It’s here that social media becomes incredibly useful: the discussions that take place online are the perfect … Continue reading “How to Integrate Social Media with Your Content Marketing Strategy”

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10 Must-Do Strategies for Effective Visual Content Curation

May 31, 2016 Aaron Agius 6 Comments

Visual content is fantastic for building up your content marketing endeavors. The only problem is that visual content takes a lot of time and resources to produce. Because of this, you might want to curate content from other sites and sources, linking to or providing analysis of visual content from a wide variety of creators … Continue reading “10 Must-Do Strategies for Effective Visual Content Curation”

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Content of the Future: 7 Marketing Experts Share Their Most Outrageous Predictions

May 26, 2016 Aaron Agius 1 Comment

Well, 2016 is in full swing now, and it looks to be an exciting year for content marketing. While we’re still in the early days of the year – and while we’re all still writing ‘2015’ by accident on important documents – it’s interesting to look at some of the prophecies that marketing experts are … Continue reading “Content of the Future: 7 Marketing Experts Share Their Most Outrageous Predictions”

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30 Pieces of Content Inspiration for Your Swipe File

May 24, 2016 Aaron Agius 2 Comments

There is some fantastic content marketing available online. Plenty of companies have put a lot of effort into creating engaging, interesting, educational content that draws attention to their business by carefully targeting their customers. If you’re looking to put together a swipe file full of examples of excellent pieces of inspirational content marketing, have a … Continue reading “30 Pieces of Content Inspiration for Your Swipe File”

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Could Your Content Be Hacked? How to Keep Your Site Safe

May 19, 2016 Aaron Agius No Comments

It’s not the ‘80s anymore. While once upon a time, hackers were seen as the pinnacle of geek chic, now they’re widely seen as a nuisance at best, and a serious threat to your content marketing strategy at worst. There are all kinds of reasons someone might want to hack your website. They might want … Continue reading “Could Your Content Be Hacked? How to Keep Your Site Safe”

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Scaling Your Content Team: The 7 People You Need for Content Growth

Apr 28, 2016 Aaron Agius 1 Comment

Content marketing teams come in all shapes and sizes. Some teams are small, with only a few creators (or a single creator) taking on multiple roles. Other teams are a lot larger, with more specialized responsibilities and even multiple people tackling the same jobs. As your content team grows in size your ability to produce … Continue reading “Scaling Your Content Team: The 7 People You Need for Content Growth”

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Hack Your Content Marketing with Workflow Planning

Apr 26, 2016 Aaron Agius No Comments

Content marketing can be a chaotic experience when things aren’t planned out in advance. It’s not enough to have a documented content marketing strategy: you need to be sure that your plan is efficient and well organized. While 88% of marketers now include content marketing as part of their strategy, only 32% have a dedicated, … Continue reading “Hack Your Content Marketing with Workflow Planning”

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