Digital Marketing Blog

The 10 Marketing Metrics and KPIs Every Startup Should Be Paying Attention

Jul 7, 2016 Aaron Agius No Comments

When starting out with an online marketing strategy, it can sometimes be difficult to find the right approach and direction for your content. One of the biggest challenges that marketers run into is knowing how to go about drawing in an audience. 50% of B2C content marketers consider measuring their effectiveness to be a top … Continue reading “The 10 Marketing Metrics and KPIs Every Startup Should Be Paying Attention”

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7 Reasons Influencers are Ignoring Your Outreach (And What to Do About It)

Jul 5, 2016 Aaron Agius 1 Comment

Influencer marketing is one, if not the most important, way to grow an audience for your content. Influencers ignoring outreach equals a waste of time.  However, when they pay attention to your efforts it equals: Getting an influential voice in your community to point people towards your content means vastly increasing the number of people … Continue reading “7 Reasons Influencers are Ignoring Your Outreach (And What to Do About It)”

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Content Syndication: 10 Tools and Strategies to Try Today to Drive Major Content Success

Jun 28, 2016 Aaron Agius 1 Comment

Syndicated content travels fast. While cooped up only on your website, your content can only be viewed by your audience, but get your content reposted on other sites, and it can really take off. While getting your content syndicated by having it posted on other sites will help your own site’s traffic, the biggest benefit … Continue reading “Content Syndication: 10 Tools and Strategies to Try Today to Drive Major Content Success”

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Content Campaign Architecture: Building a Framework for Crazy-High Returns

Jun 23, 2016 Aaron Agius No Comments

If you’re looking to build a successful content marketing campaign, you need the right strategy in place. While the majority of content marketers now have a strategy, only 32% have their strategy fully documented. Without a concrete plan, your strategy can’t produce the best possible results. Having a strategy isn’t the only step to making … Continue reading “Content Campaign Architecture: Building a Framework for Crazy-High Returns”

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Are Headline Formulas Dead? Here’s How to Get Clicks in 2016

Jun 21, 2016 Aaron Agius 1 Comment

Headline formulas are dead. Long live headline formulas. Once upon a time, internet marketers settled on the idea that a carefully scripted headline could draw significantly more traffic to a site. These marketers worked hard to create the perfect script, or combination of words and themes, that would draw in visitors to their websites. Over … Continue reading “Are Headline Formulas Dead? Here’s How to Get Clicks in 2016”

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The 25 Best SlideShare Decks on Content Marketing to Check Out Now

Jun 16, 2016 Aaron Agius No Comments

SlideShare is a fantastic tool for content marketing. It’s visually appealing. It’s a useful platform for reworking existing content. It helps to tap into a brand new audience which might not have seen your other content. SlideShare is also useful because there’s a lot to learn from existing slideshows that other content marketers have uploaded. … Continue reading “The 25 Best SlideShare Decks on Content Marketing to Check Out Now”

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Epic Content Creation on a Shoestring Budget

Jun 14, 2016 Aaron Agius 1 Comment

Content marketing is a fabulous way to get your company and its products in front of millions of people by producing high quality online content that draws in a wide audience of internet users, appealing to their needs for entertainment and education about your company’s work. This can bring significant business to your company: but … Continue reading “Epic Content Creation on a Shoestring Budget”

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How to Integrate Social Media with Your Content Marketing Strategy

Jun 9, 2016 Aaron Agius 1 Comment

In many ways, social media is the glue that holds content marketing together on the whole. Creating content is the easy part – the difficult comes in promoting content to make sure that it reaches a wide audience. It’s here that social media becomes incredibly useful: the discussions that take place online are the perfect … Continue reading “How to Integrate Social Media with Your Content Marketing Strategy”

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10 Must-Do Strategies for Effective Visual Content Curation

May 31, 2016 Aaron Agius 3 Comments

Visual content is fantastic for building up your content marketing endeavors. The only problem is that visual content takes a lot of time and resources to produce. Because of this, you might want to curate content from other sites and sources, linking to or providing analysis of visual content from a wide variety of creators … Continue reading “10 Must-Do Strategies for Effective Visual Content Curation”

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