Digital Marketing Blog

How to Hook Your Audience with Interactive Content

Jul 7, 2016 Aaron Agius 1 Comment

Interactive content is one of the biggest, hot, upcoming methods of content marketing. Creating something unique that customers can personalize to get direct feedback from has a lot of potential for helping your business to reach new audiences. But how to succeed with interactive content? Here’s a breakdown of what your content should be doing, … Continue reading “How to Hook Your Audience with Interactive Content”

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The 10 Marketing Metrics and KPIs Every Startup Should Be Paying Attention

Jul 7, 2016 Aaron Agius No Comments

When starting out with an online marketing strategy, it can sometimes be difficult to find the right approach and direction for your content. One of the biggest challenges that marketers run into is knowing how to go about drawing in an audience. 50% of B2C content marketers consider measuring their effectiveness to be a top … Continue reading “The 10 Marketing Metrics and KPIs Every Startup Should Be Paying Attention”

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7 Reasons Influencers are Ignoring Your Outreach (And What to Do About It)

Jul 5, 2016 Aaron Agius 1 Comment

Influencer marketing is one, if not the most important, way to grow an audience for your content. Influencers ignoring outreach equals a waste of time.  However, when they pay attention to your efforts it equals: Getting an influential voice in your community to point people towards your content means vastly increasing the number of people … Continue reading “7 Reasons Influencers are Ignoring Your Outreach (And What to Do About It)”

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7 Steps to Drive More ROI from Your Content Campaigns

Jun 30, 2016 Aaron Agius 1 Comment

Content marketing is a wonderful tool for bringing customers to your business. The problem, though, is that it’s not always easy to figure out the best way to maximize your profits. There are plenty of tips and techniques out there for getting the biggest possible ROI from each piece of content you produce. But how … Continue reading “7 Steps to Drive More ROI from Your Content Campaigns”

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Content Syndication: 10 Tools and Strategies to Try Today to Drive Major Content Success

Jun 28, 2016 Aaron Agius 2 Comments

Syndicated content travels fast. While cooped up only on your website, your content can only be viewed by your audience, but get your content reposted on other sites, and it can really take off. While getting your content syndicated by having it posted on other sites will help your own site’s traffic, the biggest benefit … Continue reading “Content Syndication: 10 Tools and Strategies to Try Today to Drive Major Content Success”

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Content Campaign Architecture: Building a Framework for Crazy-High Returns

Jun 23, 2016 Aaron Agius No Comments

If you’re looking to build a successful content marketing campaign, you need the right strategy in place. While the majority of content marketers now have a strategy, only 32% have their strategy fully documented. Without a concrete plan, your strategy can’t produce the best possible results. Having a strategy isn’t the only step to making … Continue reading “Content Campaign Architecture: Building a Framework for Crazy-High Returns”

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Are Headline Formulas Dead? Here’s How to Get Clicks in 2016

Jun 21, 2016 Aaron Agius 1 Comment

Headline formulas are dead. Long live headline formulas. Once upon a time, internet marketers settled on the idea that a carefully scripted headline could draw significantly more traffic to a site. These marketers worked hard to create the perfect script, or combination of words and themes, that would draw in visitors to their websites. Over … Continue reading “Are Headline Formulas Dead? Here’s How to Get Clicks in 2016”

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The 25 Best SlideShare Decks on Content Marketing to Check Out Now

Jun 16, 2016 Aaron Agius No Comments

SlideShare is a fantastic tool for content marketing. It’s visually appealing. It’s a useful platform for reworking existing content. It helps to tap into a brand new audience which might not have seen your other content. SlideShare is also useful because there’s a lot to learn from existing slideshows that other content marketers have uploaded. … Continue reading “The 25 Best SlideShare Decks on Content Marketing to Check Out Now”

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How to Integrate Social Media with Your Content Marketing Strategy

Jun 9, 2016 Aaron Agius 1 Comment

In many ways, social media is the glue that holds content marketing together on the whole. Creating content is the easy part – the difficult comes in promoting content to make sure that it reaches a wide audience. It’s here that social media becomes incredibly useful: the discussions that take place online are the perfect … Continue reading “How to Integrate Social Media with Your Content Marketing Strategy”

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