Digital Marketing Blog

How to Login to Hootsuite (February 2019)

Jan 6, 2019 Aaron Agius No Comments

How to Login to Hootsuite

Here are the cliff notes but be sure to read on below for more detail!

  1. Browse to https://hootsuite.com/
  2. Click the “Log In” button at the top right of the page
  3. Enter your email address and password
  4. Alternatively login using your Facebook, Twitter or Google account by clicking on the corresponding button
  5. If using your social account to login you will be asked to authorize Hootsuite having access to your account

Hootsuite is one of the world’s leading social media management platforms. It’s a favorite among savvy marketers and used to organize and automate their campaigns.

Overall, it’s simple, intuitive and easy to use. However, the Hootsuite login process involves a few different steps that can be somewhat complicated to the uninitiated.  

If you’re just getting used to this platform, it may not be completely obvious how to get to your dashboard.

In this guide, we’ll walk you through the process step-by-step and explain how to login, how to get set up and the basics of using Hootsuite. We’ll also touch on some of the main advantages that Hootsuite offers.

Let’s jump right into it.

Hootsuite Login – How To

You can find the Hootsuite login in the top right hand corner of the Hootsuite homepage.



Click on that.

Information You Need to Login to Hootsuite

There are a few different ways to login. One is to use your email address and password, which you’ll enter in the box on the top right hand side.

Then click “Sign In.”

This will bring you to the Hootsuite dashboard.

Check out the “Wise Guide” to learn how to get started. Or go ahead and click on “New Post” to start posting content.

Logging in to Hootsuite Using Your Social Media Accounts

Or you can login with Twitter, Facebook or Google.

Here are the steps that you’ll go through with each of these options.

Logging in to Hootsuite with Twitter

Click on “Sign in Twitter” on the left hand side.

Then authorise Twitter to use your account by clicking “Authorise app.”

To do its job, Hootsuite will need to access some private information. However, it’s only basic things like the tweets you post, profile information, direct messages, and so on.

So it shouldn’t create any data security issues.

But if you have any concerns, just go over Hootsuite’s Privacy Notice to learn more.

After authorising and logging in, it will take you to your dashboard.

Logging in to Hootsuite with Facebook

Click on “Sign in with Facebook” on the left hand side.

Again, this will bring you to your dashboard.

Logging in to Hootsuite with Google

Click on “Sign in with Google” on the left hand side.

Then click on “Allow.”

Note that Hootsuite will gain access to certain personal information on Google by doing this.

For instance, it can see basic profile information such as your name, email address and profile picture, as well as certain Google account information like your contacts, photos and YouTube playlist.

It’s nothing major and won’t overtly compromise your personal online security. However, it’s still a good idea to familiarise yourself with the process, especially if digital security is a major concern for you.

Click on “Learn about the risks” to learn more.

Once you’ve okay-ed everything, you’ll be sent to your dashboard.

How to Add Social Networks to Hootsuite

One of the great things about Hootsuite is the variety of platforms you can connect to it. This is what enables you to manage your social networks from one convenient place.

At the moment, the platforms you can add include:

  • Twitter
  • Facebook
  • LinkedIn
  • Google+
  • YouTube
  • Instagram
  • Pinterest

You’ll want to connect the social profiles that you plan on publishing to.

Note that the number of profiles you can manage depends on the particular Hootsuite plan you have.

You can add:

  • Up to three profiles with the free plan
  • Up to 10 profiles with the “Professional” plan (for one user)
  • Up to 20 profiles with the “Team” plan (for three users)
  • Up to 35 profiles with the “Business” plan (for five users)

Check out this resource to learn more regarding the details on the different Hootsuite plans. You can also request a 30-day free trial or a demo to see which one is right for you.

Simply choose the platforms that you would like to add.

From there, you’ll need to authorise or allow Hootsuite to sync with that network. Or you can do it later on if you want.

How to Personalize Hootsuite

Hootsuite is highly customizable. After you’ve selected the social networks you want to add, it will ask you to include some additional information to personalize your experience.

You’ll need to include your company name, industry and industry size. Phone number is optional.

Then click “All Done!” at the bottom. The final step is to enter your email address.

Do that and click on “Save email address,” and you’re all set.

How Hootsuite Can Improve Marketing Workflows

Social media use has increased significantly in recent years.

According to recent data from Statista, the average Internet user had 7.6 social media accounts in 2017 — a major jump from just 4.3 in 2013.

For businesses to thrive, they usually need to be active on multiple social media platforms. The only problem is that this creates added complexity where you have to coordinate several different campaigns, consistently schedule new posts, engage with a large number of users, and so on.

Doing it manually can quickly become arduous and time consuming. But Hootsuite streamlines the process dramatically and makes things far more efficient.

Here are some specific ways that it improves marketing workflows.

Schedule Posts

A big part of social media success is staying active and providing your audience with an ongoing stream of fresh content. Of course this can be tedious, especially when you’re posting on several different networks.

Hootsuite is great because you can schedule posts in advance.

Here’s how it works:

  • Select the social networks that you want to post to
  • Create your post (You can add text, images, links, hashtags, and so on)
  • Select the date and time that you want it to be posted

That’s it. The post will be published whenever you choose.

You can even use the planner to see what’s planned for a particular time period.

Just click on the “Publisher” icon from the launch menu.

Here’s what it looks like.

This is nice because you can ensure that your audience gets fresh content at a designated time.

With social media activity heightened at certain days of the week and times of the day (e.g. Instagram between 8 and 9 am), this increases the odds of users finding your content. And this is crucial because simply having your content appear in users’ feeds is half of the battle.

This is what ultimately boosts engagement, increases conversions and maximises revenue.

It’s also ideal if you’re a fan of batching social media tasks.

For instance, rather than spending time on multiple days of the week creating and publishing content on social media, you can do it all in one sitting with Hootsuite.

This can be huge for raising productivity and making your social media marketing campaign more efficient.

Schedule Messages

Just like scheduling posts, you can schedule messages across multiple platforms as well. You simply:

  • Choose the networks you want to post on
  • Compose your message
  • Add any media or links you want
  • Choose additional criteria such as targeting options, privacy options and location
  • Choose the day and time that you want the message to be sent
  • Schedule it

That’s all there is to it.

As Hootsuite puts it, “Social doesn’t sleep, but you do.” Scheduling posts and messages allows you to deliver consistent value to your audience even during times when you simply can’t be online.

Monitor Networks

The term “social listening” is defined as, “The process of monitoring social media channels for mentions of your brand, competitors, product and anything else you consider relevant to your business.”

With new trends constantly unfolding, it’s vital that you always know what’s happening on social media in regards to your brand.

Hootsuite “Streams” provides a simple means of keeping up with all of this information from a single location. This will let you know key metrics like how many mentions and retweets a tweet receives or how many likes, shares and comments a Facebook post receives.

That way you can gain valuable insights into what your audience is most responsive to, which can be incredibly beneficial when planning out future content.

Adding a stream on Hootsuite is easy:

First, click on the “Streams” icon from the launch menu.

  • Click the tab that will host the stream
  • Click “Add Stream”
  • Choose the social platform that you want to monitor
  • Choose a profile for the stream
  • Click on a type of stream to add it to your dashboard

To learn more, check out this resource from Hootsuite.

Comprehensive Analytics

The more data you have on your social media marketing, the stronger your campaign should become. Another helpful feature that Hootsuite offers is analytics.

You can access it by clicking on the “Analytics” icon from the launch menu.

You’ll then see a list of options

This will supply you with a ton of tangible data to determine how successful your current efforts are. For example, for Twitter, you can see:

  • How your number of followers has grown over time
  • Keyword mentions
  • Popular links

For Facebook, you can see:

  • Daily post feedback
  • Daily likes
  • Top 10 posts
  • Fan demographics

You can also create a customizable report by clicking on “Build Custom Report” at the bottom.

That way you’ll know what you’re doing right and the types of content your audience is most receptive to, as well as gain insights on any particular steps you could take to improve.

The best part is that the data is super visual so you’re not left scratching your head as to what particular numbers mean and how they tie into your campaign.

It’s all about providing you with real-time, actionable information.

Why You’d Want to Use Hootsuite

There are several reasons to use this platform to manage your social media campaign. Here are some of the biggest.

Huge Time Saver

One of the best things about social media is that it’s more of a time investment rather than a financial one.

In other words, it provides a framework for businesses to gain exposure, generate quality leads and boost sales without having to invest a lot of money. So it’s possible to see an amazing ROI.

The only downside is that it tends to require a considerable amount of time.

But Hootsuite speeds things up dramatically. Rather than having to go from network to network and manually posting on each one, you can get it all done in one shot with Hootsuite.

This makes it a godsend for brands that are strapped for time.

Juggle Multiple Networks With Ease

Like we mentioned earlier, your average person is active on more than seven different social networks. For a business to reach everyone, it’s important to branch out and establish a presence on multiple platforms.

Hootsuite’s all-in-one interface allows you to do this conveniently from a single dashboard. So you’re not left logging in and out of network after network trying to keep up.

Simplified Team Collaboration

This is a platform that’s also well suited for teams.

Many times, running a social media campaign is more than a one-person job and may require multiple people to keep it going. Unfortunately, things can get chaotic, and communication can break down in a hurry.

But Hootsuite has everything you need to keep your team operating like a well-oiled machine.

You can add users, assign tasks and use approval workflows to ensure that everyone stays in the loop.

Conclusion

Hootsuite is an incredibly robust social media management platform. It’s an absolute must if you need to publish content and engage with users across multiple networks.

Not only can you automate much of the posting process, you can keep tabs on everything at a glance. It’s also perfect for generating detailed analytics and for keeping different team members in sync.

One of the main reasons why users love Hootsuite is because it’s so easy to use. Its intuitive interface and user-friendliness means there’s a fairly short learning curve.

The only issue is that the Hootsuite login can create a bit of friction, at least when new users are first getting oriented.

But following the steps listed above should help you get logged in without any fuss so you can start taking advantage of all of Hootsuite’s great features.

How many different social networks is your brand on? Please let us know:

 

Image Credits

Featured image: janeb13 / Pixabay

 

 


Do You Want to Grow Your Business With More Sales and Leads?

Let us audit your site or content to see what kind of response you could be getting.

Get a Confidential Review with a Digital Marketing Expert
Having Problems Driving Traffic To Your Blog No Matter Which Marketing Tactic You Use?

Get Our Complete Guide to Building Your Blog Audience and Learn How to Drive Hundreds of Thousands of Visitors to Your Site Fast.

Aaron Agius Co-Founder of Louder.Online

Aaron Agius

“We’ve helped these companies drive great results online, and I’d love to see what we can do for yours.”

Get a Completely FREE Strategy Session

GET IT NOW