What is Online Reputation Management?

97% of consumers search online for local businesses, and 12% of consumers do so on a daily basis, according to research from BrightLocal. But when they’re searching? 49% of consumers need to see at least a four-star rating before they choose to work with a business.

Your business’s reputation matters. Getting a bad review isn’t just frustrating – it could actually cost you money. That’s the idea behind reputation management, which involves attempting to influence how others perceive your brand. Active reputation management can take several different forms, including both proactive and reactive tactics. Proactive reputation management might involve developing a strategy for soliciting and responding to online reviews. Reactive reputation management can help your business recover from negative PR or bad press.

Although we always recommend having a proactive reputation management plan in place, Louder.Online is an expert at helping brands minimize the impact of undesirable attention. By applying our industry-leading SEO expertise to negative search results to mitigating the harm caused by negative reviews or news coverage, we’re here to help keep your online reputation in top shape.

Why is Online Reputation Management Important?

Mckinsey data has found that “87% of people do comparative shopping for every single purchase they make.” If your would-be customers are finding negative press about you when they search, your conversion rate will decline as a result.

How Can Online Reputation Management Help?

A TripAdvisor survey of travel business owners and operators on industry trends found that 97% of respondents believe online reputation management is important to their business. Even if you don’t think online reputation management matters, chances are your competitors do.

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