DYNAMIC ADVERTISING PLACEMENTS AND PURCHASING, AUTOMATED.
What is Programmatic Advertising (And Does Your Brand Need It)?
State of Digital defines programmatic advertising as “the algorithmic purchase and sale of advertising space in real time.” Because software is used to automate every aspect of digital advertising – from buying to placement and optimization – it’s basically hands-free. No more manual trading or manual insertions.
But automated doesn’t always mean easier. If you think programmatic advertising may be right for your brand, but you aren’t sure how to leverage today’s modern technology, reach out to the experts at Louder.Online.
HOW HANDS-FREE ADVERTISING HELPS YOUR BRAND
The Power of Programmatic Advertising
Programmatic isn’t a passing fad. More and more brands continue to take advantage of programmatic ad buying, thanks to the benefits of ad buying automation and the impacts being seen by active users:
Display Dollars
By 2021, eMarketer estimates that programmatic ad buying will account for 88% of U.S. digital display dollars (for a total of $88 billion).
Brand Objectives
A survey of 100+ senior marketers conducted by Econsultancy and Quantcast found that 62% of marketers are using programmatic for brand objectives.
Budget Increase
The same study by Econsultancy and Quantcast found senior marketing leaders expected to increase their programmatic ad budgets by 37% over a two-year period.
Better Inventory
63% of ad buyers see better inventory with programmatic purchasing, while 86% of buyers expect to see ad quality increase in the future.
HOW TO GET STARTED WITH PROGRAMMATIC ADS
Louder.Online’s Data-Driven Process for Programmatic Advertising
Every Louder.Online programmatic advertising engagement begins with a comprehensive look at your goals and target KPIs.
Based on your needs, we’ll match you with the programmatic platform and campaign strategies that best meet your needs.
Programmatic technology may handle the heavy lifting, but the human touch is still needed to implement modern best practices.
Together, we’ll track the performance of your campaigns, making changes as needed for long-term programmatic ads success.
Case Studies
Need Help with Programmatic?
The team of experts at Louder.Online is standing by to make sure your ecommerce website is earning the rankings, traffic and sales it deserves.
