Author: Aaron Agius

How to Cite a Website

Apr 30, 2019 Aaron Agius No Comments

Need to know how to cite a website on your own site or blog? First, check the type of content you want to borrow. It’s probably either: A quote A piece of data A statistic A photo/graphic All of these inclusions can be great for breaking up text and adding substance to your content. Knowing … Continue reading “How to Cite a Website”

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Save The Date: Neil Patel To Visit Australia 14-18 November 2016

Sep 16, 2016 Aaron Agius 1 Comment

Exciting news everyone our strategic advisor, Neil Patel will visit Australia, November 14-18, 2016 exclusively for us. Patel will speak at a number of events and meet with business leaders. Details to be announced soon. According to Australian Digital Marketing Expert and CEO of Louder.Online, Aaron Agius,  “Patel is sought out by businesses around the … Continue reading “Save The Date: Neil Patel To Visit Australia 14-18 November 2016”

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Examining Common Sense: Data Driven Research Into Blog Audience Behavior

Sep 6, 2016 Aaron Agius 2 Comments

Is your content marketing strategy backed by solid data? If you’ve been following content marketing for a while, you’ll know that the rules change a lot. What’s considered ‘best practice’ one week might be rejected as a bad idea a few days later. Unfortunately, a lot of the time, companies choose to follow standard industry … Continue reading “Examining Common Sense: Data Driven Research Into Blog Audience Behavior”

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How the Pros Track Conversions and ROI With These Content Marketing Metrics

Aug 4, 2016 Aaron Agius 25 Comments

Is your content making a solid return on your investment? I know it’s not always possible to clearly measure how much money content marketing efforts make when compared with how much they cost to produce and distribute, and that it’s difficult to track what content leads to conversion. That said, I’ve found that, with some … Continue reading “How the Pros Track Conversions and ROI With These Content Marketing Metrics”

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Starting from Scratch: What to Do When Your Content Campaign Fails

Aug 2, 2016 Aaron Agius 1 Comment

History is littered with people who failed at their passion. Walt Disney Steve Jobs Abraham Lincoln Each of these losers flopped, getting fired from their dream jobs, seeing their businesses collapse or losing out for the US presidency, respectively. The thing that made these names famous, though, wasn’t their failures – it was the fact … Continue reading “Starting from Scratch: What to Do When Your Content Campaign Fails”

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These 3 Metrics Will Tell You When It’s Time to Repurpose Your Content

Jul 28, 2016 Aaron Agius 3 Comments

Learning to repurpose content to create new materials is an excellent way to get the most out of every piece of content you produce. That said, it’s not always possible to tell when you should be recycling older content. Luckily, there are some simple metrics that you can rely on to tell you when audiences … Continue reading “These 3 Metrics Will Tell You When It’s Time to Repurpose Your Content”

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How to Hook Your Audience with Interactive Content

Jul 7, 2016 Aaron Agius 1 Comment

Interactive content is one of the biggest, hot, upcoming methods of content marketing. Creating something unique that customers can personalize to get direct feedback from has a lot of potential for helping your business to reach new audiences. But how to succeed with interactive content? Here’s a breakdown of what your content should be doing, … Continue reading “How to Hook Your Audience with Interactive Content”

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The 10 Marketing Metrics and KPIs Every Startup Should Be Paying Attention

Jul 7, 2016 Aaron Agius 1 Comment

When starting out with an online marketing strategy, it can sometimes be difficult to find the right approach and direction for your content. One of the biggest challenges that marketers run into is knowing how to go about drawing in an audience. 50% of B2C content marketers consider measuring their effectiveness to be a top … Continue reading “The 10 Marketing Metrics and KPIs Every Startup Should Be Paying Attention”

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