Author: Aaron Agius

How to Cite a Website

Apr 30, 2019 Aaron Agius 1 Comment

Need to know how to cite a website on your own site or blog? First, check the type of content you want to borrow. It’s probably either: A quote A piece of data A statistic A photo/graphic All of these inclusions can be great for breaking up text and adding substance to your content. Knowing … Continue reading “How to Cite a Website”

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Examining Common Sense: Data Driven Research Into Blog Audience Behavior

Sep 6, 2016 Aaron Agius 2 Comments

Is your content marketing strategy backed by solid data? If you’ve been following content marketing for a while, you’ll know that the rules change a lot. What’s considered ‘best practice’ one week might be rejected as a bad idea a few days later. Unfortunately, a lot of the time, companies choose to follow standard industry … Continue reading “Examining Common Sense: Data Driven Research Into Blog Audience Behavior”

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How the Pros Track Conversions and ROI With These Content Marketing Metrics

Aug 4, 2016 Aaron Agius 26 Comments

Is your content making a solid return on your investment? I know it’s not always possible to clearly measure how much money content marketing efforts make when compared with how much they cost to produce and distribute, and that it’s difficult to track what content leads to conversion. That said, I’ve found that, with some … Continue reading “How the Pros Track Conversions and ROI With These Content Marketing Metrics”

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Starting from Scratch: What to Do When Your Content Campaign Fails

Aug 2, 2016 Aaron Agius 1 Comment

History is littered with people who failed at their passion. Walt Disney Steve Jobs Abraham Lincoln Each of these losers flopped, getting fired from their dream jobs, seeing their businesses collapse or losing out for the US presidency, respectively. The thing that made these names famous, though, wasn’t their failures – it was the fact … Continue reading “Starting from Scratch: What to Do When Your Content Campaign Fails”

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These 3 Metrics Will Tell You When It’s Time to Repurpose Your Content

Jul 28, 2016 Aaron Agius 3 Comments

Learning to repurpose content to create new materials is an excellent way to get the most out of every piece of content you produce. That said, it’s not always possible to tell when you should be recycling older content. Luckily, there are some simple metrics that you can rely on to tell you when audiences … Continue reading “These 3 Metrics Will Tell You When It’s Time to Repurpose Your Content”

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How to Hook Your Audience with Interactive Content

Jul 7, 2016 Aaron Agius 2 Comments

Interactive content is one of the biggest, hot, upcoming methods of content marketing. Creating something unique that customers can personalize to get direct feedback from has a lot of potential for helping your business to reach new audiences. But how to succeed with interactive content? Here’s a breakdown of what your content should be doing, … Continue reading “How to Hook Your Audience with Interactive Content”

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The 10 Marketing Metrics and KPIs Every Startup Should Be Paying Attention

Jul 7, 2016 Aaron Agius 2 Comments

When starting out with an online marketing strategy, it can sometimes be difficult to find the right approach and direction for your content. One of the biggest challenges that marketers run into is knowing how to go about drawing in an audience. 50% of B2C content marketers consider measuring their effectiveness to be a top … Continue reading “The 10 Marketing Metrics and KPIs Every Startup Should Be Paying Attention”

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7 Reasons Influencers are Ignoring Your Outreach (And What to Do About It)

Jul 5, 2016 Aaron Agius 1 Comment

Influencer marketing is one, if not the most important, way to grow an audience for your content. Influencers ignoring outreach equals a waste of time.  However, when they pay attention to your efforts it equals: Getting an influential voice in your community to point people towards your content means vastly increasing the number of people … Continue reading “7 Reasons Influencers are Ignoring Your Outreach (And What to Do About It)”

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